Pikmin 3 is already out in Japan. It's headed to the U.S. on August 4. The game is the same, but the Pikmin 3 commercials couldn't be more different.
Let's have a look.
Here is the Japanese commercial for Pikmin 3. In the ad, actress Juri Ueno watches a Red Pikmin carry a cherry. She then tells the Pikmin to stop and comments on how cute the little character is.
This is the U.S. commercial. It's certainly different from the Japanese ad.
Recently, the difference between these commercials has become a topic on 2ch, Japan's largest bulletin board. What were the reactions? Some liked the U.S. ad, while others preferred the Japanese one.
People have been quick to point out how the commercials vary and what that says about how Pikmin 3 is sold in each region. "They want to sell to different segments," wrote one 2ch commenter. That doesn't just mean different regions, but rather, different target groups within each area.
Some 2ch users pointed out how the Japanese commercial is focused more more on the atmosphere, while Nintendo of America is trying to sell the game to kids, pushing the strategy element.
"I felt like the American version was more interesting," wrote one commenter. It seemed like the Japanese version didn't really offer much of an explanation of what Pikmin 3 was, the commenter continued. "C'mon, the Japanese commercial was better," a commenter countered.