I end up watching a lot of news in my line of work, and one thing that is frequently hammered home is this: mainstream American media doesn't know what they're doing with games.
Across the board what you see on television (with the exception of business reporting) is at best marginally competent and at worst ignorant and hyperbolic. Which is why I find the BBC report above about the Game Republic showcase, as well as this story yesterday, so refreshing.
The clip above, taken from BBC Look North in Yorkshire, is an example of how local news should be approaching games coverage. It's positive, upbeat, approachable and sees the game industry for what it really is: a cultural asset and a viable career path.