You can't get GTA V on Steam today, but you can get GATV, a pack of downloadable content for Saints Row 4 that seems to have been created just to troll Rockstar.

The developers at Volition have always had a cheeky sense of humor, and this is pretty much the perfect prank: unbeatable promotion for their open-world game on release day for the world's biggest open-world game. The DLC is free for today only, too.

Saints Row publisher Deep Silver has even paid to promote the tag #GATV on Twitter today, leading to a lot of confused reactions:

SMH indeed. SMH indeed.