You can't get GTA V on Steam today, but you can get GATV, a pack of downloadable content for Saints Row 4 that seems to have been created just to troll Rockstar.
The developers at Volition have always had a cheeky sense of humor, and this is pretty much the perfect prank: unbeatable promotion for their open-world game on release day for the world's biggest open-world game. The DLC is free for today only, too.
Saints Row publisher Deep Silver has even paid to promote the tag #GATV on Twitter today, leading to a lot of confused reactions:
Hahaha. #GATV is trending - Guess people love Grand Auto Theft 5.— Metafron (@MetaFlame) September 17, 2013
what's #GATV I thought it was Grand Theft Auto— ITS ME JANINE (@janinepho) September 17, 2013
Why is GATV promoted by saints row?— Torn (@spikeymikey0302) September 17, 2013
The fact that "GATV" is trending leaves me little hope for humanity. There are FOUR letters to abbreviate this game, and you can't manage it— Zac Zavakos (@Z_Squared_ZnZ) September 17, 2013
I think that no one has realized that #GATV is misspelled is what's wrong with society.— Chris Lewis (@ColeWorldChris) September 17, 2013
How is #GATV #1 trend, it's misspelled �� smh— ≫ I S A I A H ≫ (@HashtagIsaiah) September 17, 2013
SMH indeed. SMH indeed.