Segata Sanshiro was the judo master used to promote the SEGA Saturn in Japan and a parody of Akira Kurosawa's Sanshiro Sugata. The character has found a new life on America late night TV.
An ad for Sakura Taisen 2 has been repurposed by television host Conan O'Brien. Watch the original ad here and the compare below:
Segata Sanshiro ad used on Conan O'Brien show [Sega Nerds via GameSetWatch]