You Have Three Years to Prepare for the Angry Birds Movie

Illustration for article titled You Have Three Years to Prepare for the Angry Birds Movie

After what feels like years of rumblings about a motion picture based on the world's most popular mobile game franchise, Finnish developer Rovio makes it official: Angry Birds the movie, in theaters summer 2016.


Following Marvel Studios' lead (David Maisel, former Chairman of Marvel Studios is executive producer of the film), Rovio is producing and financing the feature film outside of the studio system, which gives them the full creative control necessary to ensure their vision of birds being thrown at pigs is not perverted by the Hollywood machine. Despicable Me producer John Cohen will act as producer for the Angry Birds film. I'm sure that means something.

The question here is will the Angry Birds love hold up for another three years?


Jonathan Ponikvar

And this is officially when Angry Birds becomes too big for its own good. Not the toys, or stuffed dolls, candy, cookies, or movie tie-ins. This.

I cannot stand Rovio because of their treatment of Erin Catto, developer of the Box 2D physics engine upon which Angry Birds was built. They ripped a game design from another existing free Flash title (Crush the Castle), built their version with catchy cartoons and sound effects on top of a free-licensed physics engine, made over a BILLION dollars in profit off it, and then couldn't be arsed to even give Catto credit in the original release. He had to complain in order to have his name added to the credits in-game. And any financial compensation? Did they donate even a modest sum to the fellow indie developer who allowed them to find success? Nope, they sent him an Angry Birds sweater. A. SWEATER. And it was the wrong color. When he asked for a different color, they said "No."

They started off like every other indie dev, as two guys in their garage. Once they realized they had hit the jackpot (and it really was all just dumb luck on their part, right place at the right time), they let success go to their heads. To see them now reach the point where they're able to fund their own feature film completely out-of-pocket and avoid any reliance on Hollywood to make it work?