'Xbox Music' Brings a Music Store and Subscription Music Streaming to Your Xbox 360

Today at their E3 press conference, Microsoft announced a new music app for the Xbox 360 called "Xbox Music," which will allow users to buy and stream music on their Xbox 360, which can be accessed from any screen. Users can download music from a new music store, or subscribe to streaming channels or artist-based radio stations.

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Read more about Microsoft's E3 2012 press conference at our liveblog roundup.

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DISCUSSION

Since I already have all of this on my XBox ... I assume this is little more than a re-branding of Zune Music Service and ZunePass?

If it's anything more than this, someone please let me know. I've read several breathless blurbs and they ALL seem like they're just announcing what's already there... only with a different name. What am I missing?