Microsoft announced earlier today that the Xbox 360 has passed the 10 million-sold mark in the EMEA region, which includes Europe, the Middle East and Africa.
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In other words, it's the PAL market, sans Australasia (which would contribute another 700,000 or so).
To go with the statement, Microsoft provided some statistics, some old (20 million Xbox Live users), some boring (60% of Xbox 360s are used in the living room!) and some actually interesting (35% of Xbox 360 customers are apparently women).