Wordleâs creator, Josh Wardle, gave a talk at this yearâs GDC, which has been bringing people joy. Described by one member of the audience as âthe opposite of every NFT and Metaverse panel,â during the talk Wardle explained the hit game was created as long ago as 2013.
From the very start of Wordleâs meteoric rise, its developer Josh Wardle demonstrated an extraordinary modesty combined with a lack of a desire to make money from the project. This seemed to be infectious, when the developer of another app with the same name donated his windfall to a charity of Wardleâs choice. Then earlier this year, Wardle sold the game to The New York Times. This, as Ars Technica reports he said during his talk at the San Francisco convention on Thursday, was to be free of the stress the gameâs success had brought him.
Prior to this, as far back as 2013, Wardle had been playing with the idea of creating a word-based version of the 1970s board game, Mastermind. However, he notes, he quickly learned this couldnât be achieved by just dumping in every five-letter word in the dictionary.
Josh Wardleâs pre-Wordle Wordle, from 2013. Let you play continuously. Included many more words, including lots of esoteric one people donât really know. pic.twitter.com/T5SoU667dC
— Stephen Totilo (@stephentotilo) March 24, 2022
Words like âBYDEDâ, âDAWTSâ and âBWAZIâ turned out to be no fun at all to try to deduce, in the same way that any combination of colored pegs could be in Mastermind. This led Wardle to realize the secret sauce was in letting the player make deductions based on their own familiarity with language. It is, he said, about âwhat you can tease out, based on what you know about language.â
To do this, incredibly, Wardleâs partner devoted her time to ranking all 13,000 five-letter words in the dictionary into one of three categories: âI knoâ, âI donoâ and âI mayb knoâ. With this, the word list was refined, and ready to go! In 2014. At which point Wardle lost interest in the project.
Then there was a pandemic.
Wordle creator James Wardle got applause at his GDC session when he said he didnât make wordle for monetization. pic.twitter.com/3L7GjauO1t
— Dean Takahashi (@deantak) March 24, 2022
Wardle clearly made good on Wordle in the end, with the seven-figure buy-out by the NYT. But it remains fascinating how much he didnât want to monetize the game when it was his. During the talk, the audience frequently broke into applause at his stating this lack of a desire to sell ads, or work out how to squeeze profit.
The Games Developer Conference, while generally considered to be a bastion of indie gaming and progressive development, is in reality is just as infested by corporate bollocks as the rest of the conventions. This year you could have attended such sessions as âTransforming Games With The Blockchain Economy,â Understanding NFTs: A Sea-Change For F2P Games,â and âThe Magic That Makes The Metaverse Feel Real.â So a talk like Wardleâs can be an oasis.
The THINGS YOU ARE NOT MEANT TO DO (that Wordle 100% did)
#1: I MADE A WORD GAME pic.twitter.com/byjpBSJ4Sn
— Alissa McAloon (@Gliitchy) March 24, 2022
Wardle called his talk, âDoing The Opposite Of What Youâre Meant To,â citing his making a website, not an app, and limiting players to just one game a day. Oh, and that he âhad a terrible URL.â
Wardle then went on to encourage others to create word games too. He pointed out that when your games are based on words, you donât need to explain these to your audience. They are already familiar with words. As VentureBeat reports, Wardle quoted his hero, literary theorist Terry Eagleton, saying, âLanguage is the very air I breathe.â He went on to call human beings âcreatures of language.â
Wordle has ended up being a game that connects a lot of people every day, from me and some old school chums sharing our daily results, to Wardle himself, messaging his parents in Wales from his home in New York, as they play the game together.
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