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Wii Owners, Nintendo REALLY Wants You To Buy A Wii U, OK?

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Readers are letting us know that Nintendo has this evening taken the very direct step of sending out messages to Wii owners. Not to tell them that their system is being updated. To tell them their system is now out of date.

Continuing a recent exercise in the company finally realising "holy shit we really should have called this thing something else", Nintendo's message spells out as explicitly as it can that the Wii U is "an entirely new system". Not a re-release of the Wii, not an add-on, not a variant, an entirely new system. OK?


I've never seen a console need to be marketed like this before. When you need to spell things out so clearly, and directly message every single owner of your previous console, well. You appear to have a marketing problem. And a sales problem.


[thanks @Starfireturtle!]