Wii Fit Invades Central Park Later This Month

Illustration for article titled Wii Fit Invades Central Park Later This Month

Nintendo and celebrity trainer Ashley Borden will be taking over a chunk of Central Park on May 19 to celebrate the release of Wii Fit.

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Nintendo plans to have a slew of Wii Balance Boards on hand to do live demos and for everyone person who goes through the demo, Nintendo will make a $5 donation (up to $25,000) to the American Heart Association.

The event will be from 8 a.m. to 5 p.m. at Merchants' Gate in Central Park, at the intersection of Central Park West, Central Park South, Columbus Circle and Broadway.

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The Wii Fit party will also double as a celebration of National Physical Fitness and Sports Month, which happens to be in May.

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DISCUSSION

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Foxstar loves Bashcraft

@TheSonicGamer:Child's Play is Nintendo's primary donation target, everything else gets a smaller bite of the pie.

This is going to be fantastic PR for Nintendo. All they need is a Opera spot and you can look for a install base of 40 million systems worldwide by the end of the year, believe it.

This is the type of media friendly PR that Rockstar wishes they could buy.