With the exception of Sony's "U R Not E" campaign and the inflicting of Saliva's godawful "Ladies and Gentlemen" upon us a countless number of times this year, we're generally fans of the PlayStation marketing machine. We even kind of liked the "This Is Living" series of non sequitors that annoyed UK gamers in 2007. That said, we're having a hard time wrapping our string of brain cells around the "Matrjoska" print ad running in Spain. Are Sony trying to appeal to the portly gamer set who prefer to masquerade as teenage waifs online? Or is it the other way around, speaking to the blue ocean market of women with runway physiques who desperately long to be a morbidly obese and wear nothing but brown? Or is it just "Look, nipples!"? We're stumped. PS3: Matrjoska [Ads of the World]
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