Japan is getting a new custom PS3, a limited Tales of Xillia one. This isn't the first limited PS3 for Japan. There have been others.
For example, Metal Gear Solid 4 got a "Gun Metal" PS3, while Yakuza got a yakuza-y one. Final Fantasy XIII got a white and pink job, and Gran Turismo 5 pulled up in a blue PS3.
There was even a "Cloud Black" PS3 to promote the Blu-ray release of Final Fantasy VII: Advent Children.
Which one do you like best?