What's Square Enix's Plan For Future Growth? Making You Happy

Some people say that the demand from video games has leveled off says Square Enix honcho Yoichi Wada. What to do, what to do.

The reason for this, he continues, is that the customer base has been increasing. "I think some people say it's leveled off," Wada explains, "because they believe this growth has almost reached its limit."


For Square Enix, this is the foundation for the "second stage of growth" as this proves video games are an established worldwide genre of entertainment. Wada lays out the game plan:

How will we be able to contribute to this second stage of growth in the game industry? This is expressed in our corporate philosophy statement: To spread happiness across the globe by providing unforgettable experiences.

Starting with games, all the contents we provide are the ingredients for our customers' happiness. The key is a deep understanding of each and every one of our customers. And when it comes down to it, our competitiveness depends on the quality of our contents and service.

You know what would make customers happy? Faster game development and timely releases.

Interview [Square Enix]

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