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What Was ONM's Delay Worthy "Exclusive Game Content"?

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Why were poor Official Nintendo Magazine subscribers made to suffer a delay in getting their latest issue? Blame Mario, Sonic and the 2010 Winter Olympic Games.

The UK publication put a hold on its latest issue to give everyone else plenty of breathing room to announce Mario & Sonic at the Olympic Winter Games three times over, which as you probably have heard elsewhere, is coming to the Nintendo DS and Wii. Glad we exercised caution!

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Mario And Sonic At The Winter Olympics Confirmed [ONM]