What Happens When A Game Runs Out Of Marketing Money

Mobile puzzler Dragon Academy didn't have millions to spend on cinematic trailers and E3 booths. Indeed, it ended up with a marketing budget of...$11.13. What can you get for $11.13? Some stupid Vine videos, that's what.

And...exposure on an international video games website. Bargain.

But seriously, this is as cute as it is effective.

Dragon Academy [Site]

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What cost $11, making the prop dragon?