While it might not be the wisest marketing choice, associating your hotel with an asylum for the criminally insane, the Holiday Inn City Center gets a pass for its convenient access to E3 2009.
Our hotel room keys this year are sponsored by Eidos' Batman: Arkham Asylum. One features the art from the game's cover, while the other advertises the exclusive PlayStation 3 Joker challenge maps, the news of which came as such a surprise last month. They are being given exclusively to Holiday Inn visitors attending E3, and, as the excited woman behind the desk informed us, "You get to keep them." Yay! The show doesn't officially start for 2 days, and already we've got swag!
I'm sure we will all treasure these for as long as we need them to get into our hotel rooms.