Welcome To Itasha Heaven

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Itasha (痛車) literally means “pain mobile” and either refers to the pain it inflicts on car owners’ wallets to trick out their rides or how it affects the eyes of those who see these wheels. The Japanese word tengoku (天国) means “heaven.”

At this year’s NicoNico Chogai event, there was an itasha tengoku that certainly lived up to the heavenly expectations. There were also stickered-up motorcycles and bicycles! 

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About the author

Brian Ashcraft

Originally from Texas, Ashcraft has called Osaka home since 2001. He has authored five books, including most recently, Japanese Whisky: The Ultimate Guide to the World's Most Desirable Spirit.