Watch Nintendo Turn Times Square into Super Mario 3D Land

Nintendo packed New York City's Time Square with colorful platforms, warp tubes and piranha plants to celebrate the weekend's release of Super Mario 3D Land.

Former Kotaku video superstar, and current FastCompany producer Adam Barenblat was on hand to capture the bizarre downtown event. Special thanks to Mark Crawford who scored the video.

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You can contact Brian Crecente, the author of this post, at brian@kotaku.com. You can also find him on Twitter, Facebook, and lurking around our #tips page.

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