Watch Nintendo Turn Times Square into Super Mario 3D Land

Nintendo packed New York City's Time Square with colorful platforms, warp tubes and piranha plants to celebrate the weekend's release of Super Mario 3D Land.


Former Kotaku video superstar, and current FastCompany producer Adam Barenblat was on hand to capture the bizarre downtown event. Special thanks to Mark Crawford who scored the video.

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What's with the people in Zelda suits? Not only do you look like the geekiest people there(hard to do), you are in the wrong Nintendo universe.