Valve Pulls Controversial Game From Steam For False Marketing

Illustration for article titled Valve Pulls Controversial Game From Steam For False Marketing

Well, that didn't take long. After drawing overwhelming criticism from disenchanted players for its shoddy quality and misleading marketing, Earth: 2066 has been dealt a final blow by Valve. The company is pulling the game from its early access program and offering customers who paid $19.99 for the poorly received game a full refund.


Earth: 2066 originally launched just three weeks ago. Billed as an open-world post-apocalyptic first-person game, it hit all the right notes to get gamers excited. Once the thing came out, however, it was universally panned by critics and irate players alike, many of whom took to Steam and Reddit to express their frustration not only with being mislead by the game's original promotional materials, but believing that they could trust in Valve's service itself to protect them against shelling out cash for subpar material like this.

Valve didn't respond to the concerns that this has raised for many gamers about the legitimacy of its Greenlight program. But a Valve representative said in the announcement that while the company allows developers to "make their own decisions about promotion, features, pricing and publication," the service "does require honesty from developers in the marketing of their games."

Refunds will be available for all Earth: 2066 customers until May 19th, Valve said.

via Polygon

To contact the author of this post, write to or find him on Twitter at @YannickLeJacq.


Adam Stacey

I still really don't see this highlighting a flaw with Greenlight.

When something is on Greenlight, you can't usually try it out before you vote. Sometimes it's been released on another platform and you can demo it, but usually you have no choice but to go with what the devs have put out so far - info, concept art, gameplay videos, screenshots. Voting something up is not a covenant that you're going to buy it - only that you're interested enough that you think it should head to Steam. The community cannot be held responsible if the devs mislead them, and the system can't be held responsible if the devs aren't truthful when using it.

If anything, I have some problems with the Early Access program. As it currently stands, there is no requirement for the developers to outline any sort of time-table to arrive at a finished product. Heck, they can just leave their game in early access forever, or even abandon development on it.