Ubisoft Is Waiting For The Price Of 3D To Drop

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With only two games in their current line-up slated to support 3D, Ubisoft is waiting on widespread 3D support for the same reason consumers are slow to adapt 3D television technology - the high cost.


If you are an Ubisoft fan that's already picked up an expensive 3D-ready television, you can still look forward to Tom Clancy's Ghost Recon: Future Soldier and Shaun White Skateboarding popping out of your costly television. Why only two games? According to Ubisoft CEO Yves Guillemot, the price isn't quite right yet.

Speaking during today's first-quarter financial results conference call, Guillemot told investors that the price just isn't right yet.

"I think we will see lots of values in 3D TVs this year, but it will be very strong at the end of next year. November and December of next year is when we will see strong sales of 3D hardware."

The prices are getting lower. Right now Best Buy is selling a 3D-ready 60-inch 1080P DLP television for $999, which is a nice price, but it could be a lot nicer.

It might take a year, but the costs will drop, and Ubisoft will be there, says Guillemot.

"While we have one or two games this year, most of our high-end games will use the 3D."



Yeah, I'm not going to get a DLP TV, period. DLPs are Free-Keen Huge and Heavy. LCDs are nice and light for a reason, and there's no way I'm going to spend 3 grand for 1 TV and then shell out 250 bucks for 2 pair of 3D glasses that need BATTERIES to work.


I refuse to spend 250 bucks for a pair of glasses that need batteries to work when I could spend a few more bucks and get myself a full blown gaming console.

I'm with Ubisoft. I'm waiting for 3D to drop in price too. And by drop, I mean it needs to be about a quarter of the price it is now.

So I'll get into 3D gaming in about 3 to 4 years.