Ubisoft Apologizes For Tom Clancy Game Imagery That Suggests Black Lives Matter Is Part Of A Terrorist Plot

Illustration for article titled Ubisoft Apologizes For iTom Clancy/i Game Imagery That Suggests Black Lives Matter Is Part Of A Terrorist Plot
Screenshot: Ubisoft

Today Ubisoft announced it will remove raised fist imagery from the opening cinematic of its new mobile game, Tom Clancy’s Elite Squad, following widespread criticism that the game’s intro plays on right-wing conspiracies about the Black Lives Matter movement.

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Elite Squad, which came out on iOS and Android earlier this week, begins with a narrated video laying out the game’s premise, which paints protest movements as fronts for an organization called UMBRA, a global terrorist network trying to take over the world. Protestors “claim to promote an egalitarian utopia to gain popular support; while behind the scenes UMBRA organizes deadly terrorist attacks to generate even more chaos and weaken governments,” the narrator says at one point, as a series of black raised fists appear on screen.

The raised fist has a long history, including in anti-racism movements, and has been one of the central symbols of the ongoing Black Lives Matter protests against police violence, most recently since the killing of George Floyd in May. According to a description of the game’s campaign, players “Recruit elite soldiers from every corner of the world, including [the] criminal underworld, to put an end to UMBRA’s campaign of chaos.” This opening leans into alt-right conspiracies around the Black Lives Matter protests and other justice movements, which cast them as fronts for a shadow organization trying to destabilize world governments.

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“Imagery that appeared in the opening video sequence of Tom Clancy’s Elite Squad featuring a ‘raised fist’ was insensitive and harmful in both its inclusion and how it was portrayed,” Ubisoft wrote on Twitter earlier today. “We have listened to and appreciate the players and the broader community who have pointed it out and we apologize.” The publisher says the imagery will be removed in the game’s next update on September 1 on Android and “as soon as possible” on iOS. Ubisoft did not immediately respond to a request by Kotaku for comment about whether the rest of the opening will remain intact or why it was created for the game in the first place.

Elite Squad’s release comes less than three months after Ubisoft called the systemic racism faced by Black people “deeply disturbing” and donated $100,000 to the NAACP and Black Lives Matter. It also arrives amid renewed protests against police violence in the wake of the shooting of Jacob Blake, and as supporters of the president try to defend a 17-year-old accused of killing two people during one of the nights of those protests.

Elite Squad was developed by French studio Owlient, which is based in Paris and focuses on mobile gaming. Acquired by Ubisoft in 2011, its biggest previous game was a horse breeding simulator called Howrse. The studio is now co-managed by Remi Pellerin and Charlie Guillemot, the latter of whom is Ubisoft CEO Yves Guillemot’s son, according to two sources familiar with the matter.

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Illustration for article titled Ubisoft Apologizes For iTom Clancy/i Game Imagery That Suggests Black Lives Matter Is Part Of A Terrorist Plot
Screenshot: Ubisoft

When Elite Squad was shown off last month at Ubisoft’s big Forward press conference, it looked like a cartoony free-to-play tactics game. A narrative designer who said he did contract work on the game tweeted out earlier today that UMBRA had been presented to him as a James Bond-esque villain, not something that sounds straight out of a QAnon conspiracy post.

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On YouTube, a representative of Elite Squad’s development team called any resemblance to the Black Lives Matter movement in the game’s opening “coincidental.” “Tom Clancy’s Elite Squad is a work of fiction and does not portray any real world events,” the game’s YouTube account wrote in a comment. “However, we have listened to players who have pointed out similarities, and to avoid any confusion we have decided to modify the trailer in the next update.”

Kotaku staff writer. You can reach him at ethan.gach@kotaku.com

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DISCUSSION

taumpytearrs
TaumpyTearrs

Jesus CHRIST Ubisoft, what the hell is wrong with you?! I went into this article assuming it would just be a case of them using something a graphic or imagery similar to the raised-fist in a poorly thought out or negative context that somebody should have noticed and scrapped ahead of time. But the fact that the whole game is ABOUT negatively depicting protests as part of some global terrorist conspiracy, what the actual fuck guys? If Tom Clancy was still alive and shitting out increasingly ignorant masturbatory military fantasies I could see him writing something like this and it being rejected or softened by a major publisher, but for a worldwide mobile game its just baffling.

UBISOFT: WE’RE NOT POLITICAL, WE JUST MAKE GAMES THAT DEPICT EQUAL RIGHTS PROTESTS AS TERRORIST OPERATIONS, GUNS AS THE ONLY THING THAT CAN PROTECT YOU WHEN SOCIETY BREAKS DOWN, AND MAYBE THAT VIOLENT FUNDAMENTALIST CULT IS ACTUALLY RIGHT ABOUT THE COMING APOCALYPSE?