Yeah, you've seen glimpses of the toys based on the upcoming Transformers game War For Cybertron, but Toy Fair is no place for glimpses.

Here are Bumblebee and Optimus Prime in all their glory, in both robot and vehicle modes, Prime looking...pretty much like he always looks, while Bumblebee looks like a Moebius robot that transforms into one of the cars from Syndicate.

They'll both be out later this year.

Toy Fair 2010: Transformers War for Cybertron Figures UPDATE [Seibertron]