This Week in the Business: 'We might see an Xbox 720 for $99'

What's happened in the business of video games this past week ...

QUOTE | "We might see an Xbox 720 for $99" – Analyst Michael Pachter, talking about how the Xbox 720 might sell for as little as $99 if you buy a two-year cable TV subscription.


QUOTE | "They have a major issue with the capability of the Wii U console." - Dean Takahashi, veteran journalist at VentureBeat, talking about the Wii U's difficulty in driving multiple displays with a single processor.

QUOTE | "It's important that we don't get into a position where we're... just mailing it in and shipping bad games." - Frank Gibeau, head of EA Labels, talking about their continued push to gain share in the shooter market.

QUOTE | "Fils-Aime is effectively complaining about having a fanbase who are clamoring to buy his company's products." – Rob Fahey, former editor of, talking about Nintendo's comments about how gamers are impossible to satisfy.

QUOTE | "When you run a dedicated, very well-executed PR campaign, it does nothing, absolutely nothing." - Natural Motion CEO Torsten Reil talking about how PR and marketing don't seem to help mobile game sales.


STAT | 2.22 million – The number of 3DS units that Nintendo sold in Japan in the first half of 2012, according to data from Famitsu; the PlayStation 3 was second with 695,000 units sold.

STAT | 67% – Percentage of US gamers that acquired at least one game in the first three months of 2012, according to NPD; the number rose to 75% for online gamers.


QUOTE | "Neither Pincus nor any other Zynga executive ever dropped the F-bomb." - Steve Peterson, West Coast Editor for GamesIndustry International, talking about why Zynga never even said the word "Facebook" in their big press event this week.

QUOTE | "Dotcom traffic may be growing a few percent, but the mobile and social platforms are exploding." - Brad Winters, GM of, talking about where their viewers are coming from these days.


STAT | 400 million – Total number of Android devices activated so far, according to Google; the number was only 100 million about a year ago.

QUOTE | "We do not expect most of them to spend money, and we don't need them to." - Chief Marketing Officer David Reid of CCP, talking about their upcoming Dust 514 free-to-play shooter coming to PlayStation 3.


QUOTE | "The most senior staff will have had one very specific audience in mind—the stock market." – Rob Fahey, veteran journalist, talking about how E3 presentations are ultimately trying to impress investors.

This Week in the Business courtesy of GamesIndustry International

(Image from Shutterstock)

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