This Week In The Business: Reality Sets In

Illustration for article titled This Week In The Business: Reality Sets In

QUOTE | “Now the reality settles in. We have to deliver, we have extra pressure, and the team has too, but it’s a good pressure.” - Sony’s president of worldwide studios Shuhei Yoshida, talking about how they felt after announcing The Last Guardian at E3.


Elsewhere in the business of gaming this week...

QUOTE | “VR is a reason to care, and it’s going to yield this staggering orgasm of the new.” - Unity CEO John Riccitiello, explaining why he thinks VR has a bright future despite the “sour grapes” expressed by some veteran developers.


QUOTE | “We’d probably get lynched, right? There would be pitchforks at the gate.” - Bethesda marketing VP Pete Hines, explaining what he thought would happen if they’d launched their Fallout Shelter mobile game without first announcing Fallout 4.

QUOTE | “A lot of publishers just throw stuff up against a wall and hope it sticks.” - EA COO Peter Moore, explaining why EA is different because it’s “more fastidious and organized” than other publishers.

QUOTE | “Over time, the non-gaming applications of VR are really going to explode and perhaps even be larger than the gaming piece.” - Sony Computer Entertainment of America CEO Shawn Layden, talking about why Project Morpheus is so important to Sony.

QUOTE | “One thing I should say about Nintendo’s E3 booth is that, unlike the other booths in general, most of the visitors to our booth were smiling and actually picking up the controllers and playing with our games.” - Nintendo CEO Satoru Iwata, talking about why he feels Nintendo’s E3 showing was good despite criticism.


QUOTE | “We feel those days where the business models were very stable—not just the business but the technology as well—those days are over.” - Square Enix CEO Yosuke Matsuda, talking about the challenges facing the company in the years ahead.

STAT | 20 million – Number of copies of Minecraft sold so far on PC, according to Mojang; sales on all platforms are now well over 70 million units, with 30 million+ on mobile and 20 million+ on consoles.


QUOTE | “I also don’t think gamers wake up and say, ‘I want to buy a WBIE game today.’” - Warner Bros. Interactive VP and general manager David Haddad, explaining some of the reasons why they decided not to do a press conference at E3.

STAT | 550,000 – Number of Xbox One and PS4 consoles, combined, that will be sold in China this year, according to analyst firm Niko Partners; this has been disappointing so far, but could improve if prices are lowered and more titles are approved for sale in China.


QUOTE | “One thing that is clear is that the importance of E3 streaming viewership is increasing rapidly.” - EEDAR’s VP of insights and analytics Patrick Walker, talking about why publishers should pay careful attention to their E3 presentations.

STAT | 21 million – Number of E3 2015 livestream viewers on Twitch, according to the company; almost 12 million hours of E3 content were viewed, with over 840,000 concurrent viewers at the peak.


Top pic: John Riccitiello at E3 2010, Credit: Michal Czerwonka/Getty

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“VR is a reason to care, and it’s going to yield this staggering orgasm of the new.”

Ladies and gentlemen: May I present to you the hottest new PR buzz words of the 21st century......

Orgasm of the new!