This Week In The Business: Microsoft Tries To Crackdown On A Bad Habit

Illustration for article titled This Week In The Business: Microsoft Tries To Crackdown On A Bad Habit

QUOTE | “I think in the past we have made the mistake of announcing some exclusives a little bit too early. We’re trying to learn from that mistake and do better, so we have a bit that’s in development now that we’re not talking about.” - Microsoft Studios Publishing GM Shannon Loftis points to the Crackdown 3 delay as part of a pattern the company needs to break.


QUOTE | “I’ve learned never to make promises on the internet, because [the players] will remember. That comes from my own naivety as a game dev; you promise something and two months later you can’t deliver it - because, y’know, game development is fucking hard.” - Brendan “PlayerUnknown” Greene shares one big takeaway from his time working on PlayerUnknown’s Battlegrounds.

QUOTE | “We created this situation ourselves as game developers. 100,000 developers each deciding to accept those terms, we’ve created this monster that we’re now trapped with - and it’s taking 30% of revenue.” - Epic Games’ Tim Sweeney says developers need to consider the long-term implications of actions like releasing games on closed stores like Apple’s App Store and Google Play.

QUOTE | “Frankly, I don’t think Steam sees [discoverability] as a problem. The community sees it as a problem and Steam says they’ll fix it, but all they really do is rehash it.” - Bulkhead Interactive producer Joe Brammer says Valve would love to have Steam have the same discoverability situation as Apple’s App Store.

QUOTE | “You can do AAA games [for much less] nowadays. If I were making a first-person shooter... $5m to $6m and I can compete with Call of Duty. If you add $50m for marketing, of course.” - Warhorse Studios co-founder Daniel Vavra wonders why more indies don’t aim for the AAA market.

QUOTE | “Being a company famous for a football management game and saying you want to lead AAA on mobile - that’s a big statement.” - Nordeus CEO Branko Milutinović believes mobile developers unable to produce AAA experiences will soon find themselves behind, explaining his studio’s shift to card-battling action-strategy with the upcoming Spellsouls.

QUOTE | “Pricing is like doing a weather forecast, but there’s no satellites and no computers, you’re locked indoors, and all you have as data is what the people who were outside a few days ago tell you.” - Vlambeer’s Rami Ismail describes the challenge indie devs face when in deciding how much to charge for their games.


QUOTE | “Over school holidays it’s not unusual for families to be in and out our doors finding new games to play. Swap ‘n’ Play allows for a hassle-free and more affordable shop.” - EB Games talks up its new subscription trade-in program in Australia, where gamers pay $19.95 AUD a month to check out a pre-owned game and swap it for other pre-owned games as many times as they wish.

QUOTE | “When you look at the vault we have, I can sit down and browse through the IP and show you two games out of three where we could say in two years, that could be a TV series. That could be a movie… We have games like Pharoah Run, Dark Chambers. Everyone remembers Pong and Missile Command, but we have Asteroids, Centipede, Millipede. Look at Pixels. We were in the movie.” - Atari CEO Fred Chesnais assesses the strength of the company’s IP.


QUOTE | “Crunch is my chase, and it leads me to a high that’s like Vegas, Amsterdam and Bangkok rolled into one.” - Spec Ops: The Line writer Walt Williams says he’s addicted to game development crunch.

QUOTE | “We want to be the South Park of video games.” - RedLynx creative director Justin Swan sets a thoroughly achievable goal for his new South Park video game.


The crunch article is really terrible. “Sure crunch is terrible and unnecessary, but I’m damaged enough to enjoy it, therefore it’s okay for everyone to have to endure it, because we’re all soooooo creative, so ultimately they’ll remember how they love working 20 hour days to make my vision come to life.”

I presume the article was dictated to a secretary, I can’t imagine he can type with his head so far up his ass.