This Week In The Business: Lost in Translation

Illustration for article titled This Week In The Business: Lost in Translation

QUOTE | “It was never our intention to threaten people with copyright strikes, but we clearly chose the wrong tone for how to communicate this.” - Atlus apologizes for the threatening tone of its initial Persona 5 streaming guidelines, which explicitly threatened people with copyright strikes, as well as content ID claims and account suspensions.


QUOTE | “I fought this as best as I could, since I saw the forceful change of this as an act of censorship.” - XSEED localizer Tom Lipschultz, who asked to be removed from the credits of Akiba’s Beat after the company changed a translation of an in-game sign from “KKK witches” to “ACQ witches.” After taking his public stand, Lipschultz discovered that original developer Acquire had been unaware of the connotations of KKK in the West and instigated the change after having learned of them.

QUOTE | “We’re going to do this in six months because we have a team that are committed - and they’re Korean, so there’s honour involved.” - PlayerUnknown’s Battlegrounds creative director Brendan Greene explains why he’s confident the game will make it out of Steam Early Access in half a year.

QUOTE | “This high of an attach rate is more or less unprecedented, and we anticipate that this momentum may lead to a new sell-through record for the entire The Legend of Zelda series.” - Nintendo president Tatsumi Kimishima said about 90% of Switch owners have also picked up The Legend of Zelda: Breath of the Wild.

STAT | 10 million - Nintendo’s target for Switch sales in the current fiscal year. Kimishima said if it can hit that target, the Switch’s momentum “would be close to the Wii.”

STAT | 18 million - The number of PlayStation 4 units Sony expects to ship worldwide in the current fiscal year. That’s down from 20 million in its last fiscal year.

QUOTE | “Because there are so many games coming out every day, I think we’re going to focus more on bigger, flashier titles.” - Tribute Games’ Jean-Francois Major says the studio will exclusively focus on titles at least as big as its games Flinthook or Mercenary Kings after smaller projects like Ninja Senki DX and Curses & Chaos failed to find traction.


QUOTE | “People don’t want the story that shit sucks, and making games is hard, and not always fun, and most of us will probably fail at it.” - Vlambeer’s Rami Ismail, speaking at a Reboot Develop panel on the disservice the industry does itself by only focusing on success stories.

QUOTE | “When we released Cut The Rope, we were exactly the same: we were making games and hoping that people would like them when they were released. But we have changed, and developers have to change as well.” - ZeptoLab CEO Misha Lyalin says developers change their games based on feedback from regional soft launches.


STAT | Two years - The prison sentence for the creator of Titantium Stresser, a tool that was used in hundreds of distributed denial of service attacks on targets including Minecraft and RuneScape.

QUOTE | “We got some interesting feedback. People were really not interested in multiplayer. They were not interested in a console version.” - Julian Gollop shares some results of a survey of people interested in Phoenix Point, the new crowdfunded spiritual successor to his classic squad tactics game XCOM.



I love the apology Atlus, but you’re still restricting streaming past a point, no matter how late it is. Stop it. Just stop it.

Man, I’m already pissed off that sony lets devs lock the share button on the PS4. That doesn’t stop streaming. It just hurts people who can’t afford real capture setups.

Steaming is gaming culture now. If you block it in any way, you’re only going to hurt your sales, or your game.

I love how the Dragon Cancer guy is still going on about how Let’s Plays killed his game’s financial success, when it’s just as likely that hey, maybe people don’t want to play a game about a baby and cancer? I know that’s why I never played that game.