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This Week in the Business: Dealing With Change

Illustration for article titled This Week in the Business: Dealing With Change

What's happened in the business of video games this past week ...

QUOTE | “If you're not scared, then you didn't push yourself enough.” - Jordan Weisman of Harebrained Schemes, talking about their new Kickstarter for tabletop/video game hybrid Golem Arcana.

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QUOTE | “We wanted everything that we did to be just crazy. We wanted people to look at our key art and be like, 'what the hell'.” - Deep Silver's PR and marketing head Aubrey Norris, talking about how they made Saints Row IV a hit.

QUOTE | “Everybody realizes the industry's in a time of profound change and a few missteps... can turn out to be very painful.” - Remedy CEO Matias Myllyrinne, talking about the new golden age for indie studios.

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QUOTE | “As a studio we've never dismissed a genre because it's not cool.” - Kuju studio head Paul Mottram, talking about their 15 years of creating games under contract for consoles.

QUOTE | “This is the next big Fable game that is going to be out for five to ten years.” - John Needham, boss of Lionhead Studios, talking about the effort going into their next-gen game Fable Legends.

QUOTE | “Change is going to happen much more rapidly going forward, and people who don't... try to appeal to audiences that are coming on, are going to be left behind.” - Naughty Dog creative director Neil Druckmann talking about how AAA can learn from indies.

QUOTE | “I'm just in shock at how it looks on the 5s...we turned on everything simultaneously and it was working.” - Donald Mustard of Epic's Chair Entertainment, talking about the new Infinity Blade 3 for the iPhone 5s.

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STAT | 21% – Amount that retail sales of all video game software (including PC games) rose in August versus last year's August, according to NPD; hardware sales dropped 40% and accessories rose 7%, and overall sales rose 1%.

QUOTE | “There's a lot of distrust of publishers, but a lot of them do genuinely hard work.” - David Helgason, CEO of Unity Technologies, talking about Unity's foray into game publishing.

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QUOTE | “Our goal is to aim for a 10-20 percent success rate in games.” - Fabien-Perre Nicolas, GM of Perfect World's mobile game division, talking about their strategy for success in mobile games.

This Week in the Business courtesy of GamesIndustry International

Image Shutterstock

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DISCUSSION

QUOTE | “Our goal is to aim for a 10-20 percent success rate in games.” - Fabien-Perre Nicolas, GM of Perfect World's mobile game division, talking about their strategy for success in mobile games.

This is a big part of why mobile games are not anywhere close to a console game or PC in terms of quality. If EA or other publishers had a 10% success rate for their games they would close down, with mobile, you can just get another 50k and pump out another. Basically mobile publishers are sort of just throwing games at a wall and seeing what sticks.