This Week In The Business: Creative Immaturity

Illustration for article titled This Week In The Business: Creative Immaturity

QUOTE | "The majority of what the other developers exhibited was bloody shooter software...I believe this is a revelation of creative immaturity on our part as creators in the video game industry." - Shigeru Miyamoto, Nintendo's legendary designer, speaking to Nintendo investors about how Nintendo can improve its position.

Elsewhere in the business of video games this past week ...

QUOTE | "I do realize that some people are only interested in big-budget AAA games. I don't really understand those people." - Sony's head of worldwide studios Shuhei Yoshida, wondering why some gamers haven't tried or just don't like indie games.


QUOTE | "The challenge sometimes is that the growth of gaming... there's a core that doesn't quite feel comfortable with that." - EA's COO Peter Moore, talking about how the game industry's expanded customer base has led to some discontent.

STAT | 10-15 million – Number of units Destiny is projected to sell after launch, according to Cowen analyst Doug Creutz; the game is tracking better than any game has in the past four years.

QUOTE | “Where it hurts is when you feel like you're forced, or you're at a disadvantage or can't do it unless you [pay money]." - Chris Early, VP of digital for Ubisoft, discussing how DLC can be regarded poorly by players.

QUOTE | "The key to this is: just start! Fire it up, play the games you love." - Twitch COO Kevin Lin, discussing Twitch's amazing growth to over 1 million channels, and how gamers can join in.


QUOTE | "My love is for games and game music, not the music by itself, so I feel a little split about the current state of music and games." - Thatgamecompany's Vincent Diamante, talking about the importance of sound design in games.

STAT | 105,000 – Number of development units sold so far of the Oculus Rift VR headset, according to Oculus VR; some 45,000 of those are the new DK2 set, which begins shipping 10,000 out this month.


QUOTE | "The amount of million dollar development budgets are very common now." - Mobile game publisher Chillingo's general manager Ed Rumley, talking about how both quality and development costs for mobile games have increased.

STAT | 70% – Amount by which Sony has beaten Microsoft's US TV ad spending for the newest generation of consoles, according to metrics firm iSpot; Sony spent $59 million so far this year on TV spots compared to Microsoft's $34.7 million.


image via Shutterstock

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While I respect Miyamoto's stance, the fact that most of this industry's creativity revolves around third parties and not Nintendo means I can't take his remark seriously.

We've got indies, mid-tier studios and non-corporate groups working on projects with far greater ambition and creative thought put to them than Nintendo has had in years. I love Nintendo's software, it's got a unique quality to it, but relative to innovation and creativity? Most Nintendo games are ~fun~ and certainly varied, but 80% of them are a franchise title from something they established 2 decades ago. If you wanna talk about maturity in creativity? Start making more Splatoon-like experiences and consider breaking out of the Mario/Zelda/Pokemon/Smash Bros. routine.