Illustration for article titled This Week in the Business: $299 is the Magic Price Point for PS4

What's happened in the business of video games this past week ...

QUOTE | "$299 is the magic price point for PS4."—Analyst Billy Pidgeon talking about what sort of pricing Sony needs for the PS4 in order to maximize sales while avoiding huge losses.


QUOTE | "Whatever launches in 2013 or 2014 or 2015, will never beat a PC again."—Cevat Yerli, CEO of Crytek, talking about the reasons why a console will never be able to outperform a high-end PC.

QUOTE | "I would applaud the publishers if they tried to charge $69.99."—Wedbush Securities' analyst Michael Pachter, talking with other analysts about the potential pricing for PS4 and other next-gen console software.


QUOTE | "It's not as scary as some people led you to believe."—Hermen Hulst, managing director at Guerilla Games, talking with other developers about PS4 development costs and what it's like developing games for PS4.

QUOTE | "The games on display were nothing that couldn't be done on other hardware."—Will Luton, gaming consultant, talking along with other developers about the PS4 reveal and what it might mean to gaming.

STAT | 20 billion—Number of games downloaded to smartphones and tablets in 2012, according to analytics firm App Annie; games accounted for 60% of all spending on iOS and 80% of all spending on Google Play.

QUOTE | "We believe that in four to five years digital should be around 50 percent of our business."—Stephanie Perotti, Ubisoft's worldwide Uplay director, talking about the company's decision to start selling titles from other publishers online.


STAT | 209%—Growth in the number of smart device users in China from February of 2012, according to analytics firm Flurry; China now has more than 246 million people using a smartphone or tablet

This Week in the Business courtesy of GamesIndustry International

(Image from Shutterstock)

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