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This Week in the Business: $200 Million Pledged for Kickstarter Games

Illustration for article titled This Week in the Business: $200 Million Pledged for Kickstarter Games

What's happened in the business of video games this past week ...

STAT | $200 million—The total amount of money that's gone towards game projects on the crowdfunding website since the beginning; games account for 22% of all projects.

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QUOTE | "We don't think it is out of the question that the title could wind up comparing down 20 percent to 25 percent year-over-year [to Black Ops II]."—Cowen & Company analyst Doug Creutz on the sharp decline in the Call of Duty franchise being exhibited this year with Ghosts.

STAT | $5.1 million—The amount of money generated in the first 24 hours of the early access version of Dean Hall's game DayZ.

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QUOTE | "[A] title is less likely to succeed on brand power alone."—EEDAR analyst Jesse Divnich on how the correlation between sales and review scores actually weakens over a console's life.

STAT | 34,000—The number of hack attacks on gamers per day on average, according to security firm Kaspersky Lab, which says attacks have increased with the launches of PS4 and Xbox One.

QUOTE | "As indies we should be fighting to get everybody the best deal."—Vlambeer's Rami Ismail, of Ridiculous Fishing fame, on the controversial simultaneous launch rule for Xbox One's indies.

QUOTE | "For us, this holiday with the Wii U, the target is parents and their kids."—Nintendo of America boss Reggie Fils-Aime on how the marketing has ramped up on Wii U, but specifically for the family friendly demographic as opposed to the hardcore.

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QUOTE | "I never would have imagined the passionate response and the record breaking sales that we have achieved."—PlayStation 4 chief architect Mark Cerny on the incredible response Sony has seen to its new console as he accepts a Person of the Year award.

QUOTE | "I think they are manipulative, evil and anti-consumer."—Camouflaj's Ryan Payton, who just launched iOS game Republique as an episodic title, on why his studio doesn't like the free-to-play business model one bit.

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QUOTE | "No one cares about visual fidelity anymore."—Newly hired head of worldwide publishing at Oculus, David De Martini (longtime EA exec), on fundamentally changing gaming and why he was drawn to the VR firm.

This Week in the Business courtesy of GamesIndustry International

Image by Moving Moment | Shutterstock

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DISCUSSION

fernandojorge
Fernando Jorge

STAT | $200 million—The total amount of money that's gone towards game projects on the crowdfunding website since the beginning; games account for 22% of all projects.

Oh no! Kickstarter fatigue! Kickstarter bubble!

"Games have also overtaken film and video as the most lucrative category on the site, and account for nearly 22 percent of the $919 million pledged to Kickstarter projects overall.

Beyond outpacing other categories on Kickstarter, games are also growing year-over-year. In 2012, users pledged $83 million to game Kickstarters. With two weeks left to go, the 2013 tally stands in the neighborhood of $112 million."


There are some ideas out there that are really appealing, like the notion that something popular is going to collapse catastrophically overnight. Sometimes there's also that weird effect, when we first hear about something and it's interesting and exciting, then we keep hearing about it and we grow tired of it, and sometimes we mistake our disinterest, based only on media coverage, with a general disinterest.

These two things I think make people talk about a kickstarter bubble or a kickstarter fatigue. I bet people see that Kickstarter funding for games has increase since last year and take that to be evidence that it is indeed a bubble, because in a bubble things grow before they explode. But sometimes things just grow and nothing bad happens.

So I think we should try to be less alarmist, that includes the gaming press too, which sometimes likes to spread those memes without giving it much thought. In fact, we should in general try to reevaluate some stuff we believe about Kickstarter.

For an instance, the belief that only nostalgia projects or big names can move a successful Kickstarter, but if you take a look at recently funded projects you'll see huge diversity. Small 500 dollar projects, some stuff ranging in the tens of thousands, projects from no-names and games that you can barely tell what genre they are.