This Song Argues That "Gif" Is Pronounced "Jif"

Is it Gif? Or is it Jif? Someone should write a song! Oh look, someone did.

That someone is musician Jonathan Mann, who recorded this song "Don't Say GIF" after GIF-inventor Steve Wilhit set the internet ablaze by announcing that his invention is meant to be pronounced "Jif," like the peanut butter.

Is it gif? Or is it Jif? Or does it really not matter? Weigh in on this crucial, epoch-shifting debate here or over in TAY.

(Via Laughing Squid)