And that music, ungh! If you've ever wanted to see Japanese people playing Kinect in a large living room, here's your chance. Enjoy.
The whole thing reminds me of this Denki Groove music video that goes out of its way to capitalize on a weird retro/nostalgia/advertising vibe. In other words, the ad looks like an ad.
Also, gotta love the marketing genius behind the idea to feature American football in there. Because if anybody loves their football, it's the Japanese, right?