Welcome to tonight’s instalment of “Game Ads For Dads”.

Actually, Granddads might be closer to the mark here. Good on Microsoft for trying to explain all this shit in a uniquely (for video games) clear and concise way, but the fact this promo takes two minutes to explain what’s going on—or needs explaining at all—is a sign of everything terrible about Microsoft’s platform and accounts branding.


At the risk of sounding like a granddad myself, things were better when they were simpler.

Luke Plunkett is a Senior Editor based in Canberra, Australia. He has written a book on cosplay, designed a game about airplanes, and also runs cosplay.kotaku.com.

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