Character Date Masamune from Capcom's Sengoku BASARA is appearing in ads and posters to raise awareness for the upcoming October 25 election in Miyagi Prefecture.
"Warring lord turned video game sensation Date Masamune, is a household name in Miyagi prefecture," Capcom explained. "This campaign aims to use the broad appeal Date Masamune has among the residents of the prefecture to draw attention to the election and increase the turnout of younger voters."
But remember, don't vote for Date Masamune! Even if he was a total eye-gouging badass, he's can't serve as governor because he's totally dead.