Square-Enix wasn’t the only publisher at the New York Comic-Con trying to turn a profit.
https://kotaku.com/square-enix-brings-toys-not-games-to-nycc-5148973
Namco brought, well, everything from their Club Namco online store to the show. I really, really wanted one of those Pac-Man plushy hats, but it turns out I have to eat this week. Bummer. I also saw some glorious looking Katamari shirts as well.