Some cosplayers make their own costumes. Some buy them. The price range for costumes can go from affordable to totally not.
The costume you are looking at costs ¥98,650 (US$1,172). It's the duds for "Purple Heart", the goddess version of Neptune, the main character of role-playing game Neptune.
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The game is a send-up of the game industry, complete with goddess characters that represent game consoles. The goddesses battle the evil "Majekonnu", a Japanese word play on R4 carts.
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In the costume, that's Rie Tanaka, who voices Neptune and Purple Heart. She also not only has voice credits in Phantasy Star Portable and Shin Megami Tensei: Portable 3, but also her own trading cards.
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コスプレ衣装どっとこむ 超次元ゲイム ネプテューヌ パープルハート衣装 [Cosplayer via AndriaSang]