This 3DS Price Cut Just Might Work

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Nintendo's decision to slash the 3DS's price tag was sudden and desperate. Who cares, because from the sound of it, Japanese gamers are becoming keen.

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According to The Mainichi Newspaper, when the price was dropped, online reservations at Japanese retailer Bic Camera spiked. "It's going better than we thought," a Bic Camera spokesperson told the paper. "There's definitely been a response."

And sales for used 3DS units is apparently improving, too. Used retailer Book Off dropped the price for used 3DS and saw sales increase four times. Customers are keen to pick up used 3DS units in hopes of snagging the 20 free games.

Ultimately, these pre-orders don't matter. Final sales numbers matter. But this anecdotal evidence should give Nintendo hope. All is not lost for the 3DS! Get it some killer games, and Nintendo's right back in this portable racket.

任天堂:3DS値下げ特需 特典目当てで中古も人気 [Mainichi]

(Top photo: David McNew | Getty)


You can contact Brian Ashcraft, the author of this post, at bashcraft@kotaku.com. You can also find him on Twitter, Facebook, and lurking around our #tips page.

DISCUSSION

By
Vermineater

Didn't a lot of people already say this when every news site (Kotaku and IGN, especially) was thinking "Nintendo's Downfall?", and that the 3DS was a failure? They're not making money now, but they are selling systems and have some nice software by the end of the year. (Mario Kart 7 is a must-buy for me)

Nintendo wasn't surrendering, they just realized a (granted, huge) mistake, and fixed it in some way.