This was a gimme for Nintendo. After all, Bee Mario was the most adorable thing that fat plumber's done in years, so capitalising on the love-in by releasing a soft, cuddly replica was a no-brainer. It'll be available in July, for around $25. If your collectible tastes for the game run to the more supernatural end of the spectrum, a Boo Mario will be available as well. Same time, same price.
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If they made a Midna plushie, I would buy 2 for myself, just so I could keep one at the office.