Once was a time the name "BioWare" meant something. That you were going to get a game, most likely an RPG, with a rich world and expansive story-telling. It would also probably be awesome.
But ever since EA bought the company, BioWare has become more of a brand, used not only for "traditional" projects like Mass Effect and Dragon Age but also everything from MMOs to a Command & Conquer game.
Perhaps as an awareness of a recent slip in standards of this "brand"—or perhaps just to torture this branch in particular—Warhammer Online studio BioWare Mythic, a developer who has also been known as EA Mythic and Interworld Productions, will now no longer be known as BioWare Mythic, and will simply be called Mythic.
I'd hate to be the guy ordering letterhead over there.