Somewhere, under all that make-up, is Russian model Kate Moukhina. For the purposes of this vdieo, however, she has become Marge Simpson.
The clip is a showreel for the talents of make-up artist Veronica Ershova and photographer Alexander Khokhlov.
If you're wondering about the "hair", it's actually an enormous tower of chrysanthems, giving it that fluffy, "natural" look.
Flower Marge backstage [YouTube]