Vote 2020 graphic
Everything you need to know about and expect during
the most important election of our lifetimes

The Worst Japanese Product Name in Recent Memory

Illustration for article titled The Worst Japanese Product Name in Recent Memory
Kotaku EastEast is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

If Japanese companies are going to use English, "dick" might be a good word to give the shaft.

Advertisement

Especially, if it's written as "Dickinin"—which, you know, looks like "dickin' in" or "dick in in." Not exactly the imagery you want to evoke for sore throat medicine.

Illustration for article titled The Worst Japanese Product Name in Recent Memory
Advertisement

The medicine's commercials features Kill Bill star Chiaki Kuriyama and began last fall in Japan. A new ad aired recently, and Twitter user @JohnnyTheFuture pointed out the medicine's odd English nomenclature.

Sigh. Yes, I know Japan's native language is not English. It's Japanese. And I know some people in Japan have trouble with English. This is more about a truly unfortunate choice!

Why? Because in Japanese the medicine is written as ジキニン or "Jikinin." For decades, the medicine, which launched in 1958, has been branded with its native Japanese language, instead of the truly awkward "Dickinin."

It's even odder when you realize that Jikinin is apparently a shortening of the Japanese "jiki ni naru" (じきに治る) or "cure immediately."

Advertisement

No idea why the pharmaceutical company decided to use the "dick" spelling. The word "dick" isn't as well known as the word "penis" (ペニス or penisu), but the term does find its way into adult videos. You'd think enough people would know the word to prevent a cock up like this from happening!

Illustration for article titled The Worst Japanese Product Name in Recent Memory
Advertisement

How do you spell your product's name in English? [@JohnnyTheFuture]

Photos: 全薬工業株式会社

To contact the author of this post, write to bashcraftATkotaku.com or find him on Twitter @Brian_Ashcraft.

Advertisement

Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

Share This Story

Get our newsletter

DISCUSSION

Dr. M to the J, PhD

It's good to see Chiaki Kuriyama working again.

Like, real good.