Collected clay is used to unlock new roaming creatures, upgrade and unlock new hills to roll down and purchase power-ups to assist in your downhill domination. Clay Jam is a free game—everything is unlockable through normal play—but if you wanted to speed things up by purchasing extra clay I'm sure Fat Pebble wouldn't mind.

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It's a simple, addictive little game that's as enjoyable to play as it is to look at. Every aspect of the title, from the tiniest creature to the menu font, was crafted and animated by art director Chris Roe's own hand. The team briefly flirted with the idea of importing the clay models as 3D objects, but ultimately decided to animate traditionally. It was a wise decision. The ageless nature of Claymation relies on those imperfect movements as much as it does the fingerprints left by the artist's careful hand.

Topped off by music from local artists and sounds from a local sound guy, every lovingly-molded inch of Clay Jam is an uncanny delight.

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Clay Jam — Free [iTunes]

Clay Jam — Free [Google Play]