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The Switch Has Made Nintendo Cool Again

In the past, Nintendo has been synonymous with baffling business decisions and out-of-touch thinking. While that Nintendo still exists, the Japanese company has also started to reinvent itself this generation—and it’s all because of the Switch. The Switch actually feels cool in a way that the Xbox One and PS4 don’t.


In the latest episode of Fave This, a new podcast/YouTube show hosted by Gita Jackson and me, we dive into modern Nintendo and its highly-sought-after console. You see this makeover in everything, from the sleek design of the console, to the culture around JoyCon, to Nintendo’s brilliant new marketing strategy for the Switch. We also discuss No Man’s Sky, and how the new patches are winning back even the most skeptical haters. Discussion of Nintendo’s reinvention begins at 5:19, and discussion of No Man’s Sky begins at 23:40.

Watch us on YouTube in the video embedded above, or listen to us below. You can find an MP3 of this episode here, check us out on iTunes here (leave us a review!) and/or check out our RSS feed here.


And if you have comments, responses, or topic suggestions, send us an email to, subject title “Fave This.”

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It’s just a shame that they botched the online side of things again. It’s sad that they actually took a step backward from the Wii U in this key area. Literally the only complaint I have about the Switch. Friend codes should go and be replaced with unique IDs (which already exist). They should then proceed with integrated voice chat/messages/party features.

If they do this, I’d spend a lot less time on the XB1, PS4 and even the 3DS.