Friday saw the launch of the PlayStation 4 in the U.K., and The Sun's notorious Page 3 treated blokes there to a new model—one much less curvy than usual.
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Sony took over Page Three (and two) for a day, apologizing (sigh, apologising) to "Rosie, 22, from Middlesex," for displacing her. That couldn't have been a cheap ad, but I'd say it hit the target audience.
PS4 hijacks The Sun's page 3 [MCV, top image via Andrew Bloch]
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