What better way to market the latest version of EA's life simulation series than to tap into one of the biggest movies of the year?

While I am a little disappointed at the lack of pointy-ear options indicated by this Star Trek send-up, I was rather ticked by the red shirts dying horrible deaths, so it pretty much balances itself out. This is exactly the sort of thing that makes me rush out to purchase The Sims 3 at launch, only to realize after a few minutes of tinkering that there is no way I will ever have the time or talent to create anything this good.