Blur comes out next week, and should you choose to pick the game up at Kmart or Sears for some strange reason, you'll find a chromed-out BMW waiting for you when you launch the game.
People still shop at Kmart? I drive by a Sears every once in awhile, but in order to pass a Kmart I've got to drive deep into areas of Atlanta that I shouldn't be driving. Perhaps Activision was surprised as well. It would certainly explain why we're only now finding out about a purchase bonus for a game coming out a week from yesterday.
Still, everyone loves a really shiny car, right? Any one up for a trip to Kmart?