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The Man Who Worked On The Original Game Boy Explains Why Nintendo Created The DS

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Satoru Okada, who was General Manager of Nintendo Research & Engineering before he retired in 2012, said in a recent interview with Retro Gamer Magazine that no one on the handheld team liked the idea of the DS when it was first proposed. If some folks had gotten their way, Nintendo would have produced a successor to the Game Boy Advance instead.

According to Okada, the team had already begun working on Nintendo’s newest handheld under the code name “IRIS” and there were zero plans to add a second screen to it,

“Actually, after the SP, we were working on the newest model in this range. The code name for this new Game Boy was IRIS, like the flower. The explanation for this name is simple: since it was for us the fifth generation of Game Boy, we chose the symbol of May (the fifth month of the year). In the Hanafuda playing cards, the month of May is symbolized by the iris. The project was moving forward at a good pace but during the development, something at unexpected happened.”


That something was the late Satoru Iwata, who at the time had just recently become Nintendo’s President, getting a call from his predecessor, Hiroshi Yamauchi,

“President Iwata then came to see me. He was obviously bothered and he said: ‘l talked to Yamauchi-san over the phone and he thinks your console should have two screens… A bit like the multi-screen Game & Watch, you see?’ Everybody is aware of this, but what people do not know is that at the time, everybody hated this idea, even Iwata himself. We thought it did not make any sense.”


While the DS would go on to become one the company’s most successful handheld to date, at the time no one seemed to think adding a second screen to a portable gaming device made any sense,

“Back in the Game & Watch days, it was different because a second screen allowed us to double the playing area and the number of graphic elements on display. But with the modern screens, there was no point. We were free to choose the size of our screen, so why bother splitting it into two? Especially considering that it was impossible to look at both screens at the same time. This is why we did not understand his idea.”

Okada apparently tried to urge Iwata to let him try to make the case to their former boss in person and explain why going with a second screen would be the wrong move, but CEO declined,

“Unlike many people in the company, I was not afraid of Yamauchi-san. I had already fought with him over different issues and I also sometimes publicly opposed his ideas. But Iwata turned me down and said ‘No, we will still give it a try. See what you can do with [it].’ We were both bothered by this, especially since it meant that we had to start all over with our project! So I tried to put my team at ease and I told them ‘I have some experience working with double screens, we will give it our best shot and we’ll see, don’t worry.’ It became project Nitro, released in 2004 under the name Nintendo DS...”


Since the DS ended up having to compete with Sony’s PSP, the addition of a lower, touch-sensitive screen turned out to be a huge advantage for Nintendo going forward. While the DS went on to sell just north of 150 million units, the PSP only sold half of that. In light of the handheld’s unparalleled success, Okada believes he was wrong to push for a sequel to the Game Boy Advance at the time. “So Iwata was right to turn me down and Yamauchi’s idea turned out to be excellent!” he told the magazine.


But while everyone remembers what the DS eventually became with the Lite and DSi models, it’s important to remember just how bulky and outdated the system’s original prototype, and even its original launch model, looked. Okada and his team may have committed themselves to making Yamauchi’s vision work, but it was far from clear at the time that a spiritual return to the Game & Watch was what audiences were looking for. Apple wouldn’t release its first iPhone for another three years, and touch-interfaces were still novel. Over a decade later, however, Nintendo seems to be moving back in the direction of the Game Boy with its single-screen Switch.


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