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Yes, the meme might be over, but that doesn't mean the Luigi Death Stare can't be used as a Mario Kart 8 selling point in Japan.

マリオカート8 TVCM3 [Nintendo@YouTube via Siliconera]

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Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

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