The Lucasfilm Games Name, At Least, Is Back

Illustration for article titled The Lucasfilm Games Name, At Least, Is Back
Image: Lucasfilm

LucasArts is dead, but for some reason, the powers behind The Brands have decided that the company’s previous name—Lucasfilm Games—is something that needs to be resurrected, so will now be on the box and the ends of trailers for every Star Wars game going forward.

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The announcement of the brand’s return means it is “now the official identity for all gaming titles from Lucasfilm, a name that encompasses the company’s rich catalog of video games and its eye toward the future.”

No, this doesn’t mean EA has lost the license for Star Wars games. And no, this doesn’t really mean anything. But as empty as the rebranding is, a small part of me—a part that remembers this logo from games like Monkey Island—thinks it’s neat we get to see it again.

Luke Plunkett is a Senior Editor based in Canberra, Australia. He has written a book on cosplay, designed a game about airplanes, and also runs cosplay.kotaku.com.

DISCUSSION

negzero
NegativeZero

I wonder why they brought this branding back rather than LucasArts? Lucasfilm Games is really just the first handful of games from their 90s golden age, since it was basically just their games up to Loom and The Secret of Monkey Island and many of their adventure games from that era were republished with LucasArts packaging and everything later (I swear my Mac CD copy had the Lucasarts logo at startup, but I may be misremembering). I associate Maniac Mansion, Loom, Monkey Island etc. with LucasArts, not Lucasfilm Games. And obviously their body of work in the 90s and early 00s is what that group was really known for and have the most nostalgia for.

Disney acquired the rights to both names in the acquisition, so it’s odd they brought back the older brand.