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The Booklover's Guide To Marie Kondo Hate

Screenshot: Netflix
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The new Netflix series Tidying Up with Marie Kondo is a reality-show version of tidying guru’s best-selling book. Something as innocuous as reducing clutter finds itself at the center of a backlash from booklovers.

As our colleagues at Jezebel pointed out in 2015, the backlash against Marie Kondo and decluttering is not new. Years later, the hate remains rather bizarre. She’s not telling anyone what to do, but merely providing a systematic way of decluttering.

The Netflix show has brought the animus roaring back, this time among book lovers. Earlier this month, novelist Anakana Schofield’s tweet regarding Kondo went viral.

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In the program (and her book), Kondo asks people to go through their stuff and keep what sparks joy. That’s for each person to decide, not Marie Kondo. The show is sweet-natured and upbeat as is its host. Yet the image below has been circulating on Twitter, with Kondo being called a “monster.”

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Image: Twitter

I don’t know if the person who initially made the “monster” remark was doing it in jest, but it’s a misrepresentation.

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Some English-language commentary on Kondo misses obvious cultural nuances. For example, in The Guardian, the aforementioned Schofield writes:

Kondo helps a woman declutter her books by ‘waking them up’. Surely the way to wake up any book is to open it up and read it aloud, not tap it with fairy finger motions – but this is the woo-woo, nonsense territory we are in.

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Less “woo-woo nonsense” and more Japanese-style animism that comes out of the country’s indigenous Shinto beliefs. This is why Kondo asks people to thank each item before discarding. In Japan, objects can have souls (which is why I once had a Shinto priest bless my phone!) In my experience, it is not uncommon for people to thank a discarded object after being used for many years. So much of Kondo—and Japan—can be filtered through animism.

This doesn’t mean Kondo and her method are beyond reproach. Kondo has said she tried tearing out parts of books to see if that helped her declutter. It didn’t, so she doesn’t recommend it. Honestly, I do shudder at the notion of ripping parts out of books! The idea of pairing down one’s library isn’t intrinsically Japanese, either. There’s even a word for buying books and not reading them (積ん読 or tsundoku, literally meaning “reading pile”). Also, the country is filled with people who collect old books! If you are ever in Tokyo, visit Jinbocho, which is filled with old bookshops.

Kondo keeps about thirty books. That’s her ideal number. It’s not mine. I have hundreds and hundreds of books. They all spark joy and are stacked neatly in shelves. The ones that are not are stacked neatly on the floor. I don’t plan on weeding them out, because they bring me great happiness, which by Kondo’s standards is the question one should ask.

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Does something spark joy? If so, keep it. She’s helping people ask the question, but it’s us who does the answering.

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About the author

Brian Ashcraft

Originally from Texas, Ashcraft has called Osaka home since 2001. He has authored five books, including most recently, Japanese Whisky: The Ultimate Guide to the World's Most Desirable Spirit.